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Les tendances dans l'évènementiel
Afterwork |
February 19, 2024
19February 2024

Trends in event planning

Eco-friendly, socially responsible, new technologies... Event planning is a dynamic, constantly evolving field. Being on trend means staying in tune with current social aspirations and reflecting them in an event.
 

The immersive experience, the successful event!


Immersive, interactive, augmented reality... These are just some of the terms used to describe events 2.0. With new technologies becoming increasingly sophisticated, new experiences are constantly being developed and offered to the general public. Avant-garde and fun, new technologies offer a whole new range of activities to enjoy together. Because the ultimate goal of events remains collaborative engagement! Offering something new and never seen before is bound to attract the curiosity of even the most resistant among you.

Immersion as a way to make a place and a moment unforgettable. Various types of events offer the opportunity to explore immersive experiences, whether it's a corporate event, a tourist, cultural, or artistic event, a trade show, a conference, or even a product launch.

Since events are essentially collective experiences, the immersive aspect proves to be an excellent way to strengthen social cohesion, bring participants together, and promote sharing and exchange.

A means of promoting social cohesion and interaction Events, being collective experiences, benefit particularly from immersion, which encourages participants to bond by eliciting shared emotions. This immersive dimension helps to create a sense of belonging to a group, thereby strengthening ties between guests and facilitating interaction. By emphasizing social interaction, immersive experiences encourage participants to connect with each other and share their emotions and experiences. These moments of sharing are highly valuable, promoting the establishment of new professional or personal relationships.

The Partouche Group's DNA is rooted in a desire to offer a variety of activities for a unique experience, through innovative new features that will transport you to an environment you've never seen before!

VR headsets, Multiverse, interactive gaming screens... Partouche is expanding its range of offerings to provide unforgettable and futuristic experiences!
 

The environment: tomorrow's event challenge!


Responsible events are all the rage! Driven by today's major climate issues, creating an eco-friendly event is very much on trend. Engage your employees in fun, responsible activities.

There are many advantages to positioning yourself on this type of event: The commitment of your employees to a meaningful common project. The improvement of the image of your event, and by extension, your company. The optimization of expenses and the reduction of the overall budget of the event. The reduction of negative impacts on the environment and society, combined with an increase in positive impacts. Aligning your events with the values of your target audience. Raising awareness of environmental responsibility among participants and partners. Creating an event around these themes allows you to offer fun activities!

Nature and discovery farms, gardening... There is no shortage of ways to engage your colleagues in responsible actions.
 

Customize your events!


Customization for a Lasting Impact

Custom events offer total personalization, allowing organizers to create experiences that perfectly match their clients' vision. Whether for a wedding, corporate conference, or product launch, customization creates a lasting and memorable impact. Participants feel truly valued, which strengthens their engagement and memory of the event.

Meeting Specific Client Needs

Every event has its own objectives and requirements. Customization allows these specific needs to be met precisely. Organizers can tailor the size, style, venue, content, and even activities to align perfectly with their clients' expectations. This ensures not only client satisfaction but also the overall success of the event.

Differentiation in a Competitive Market

In an increasingly competitive events sector, standing out is essential. Tailor-made events offer this opportunity by creating something unique and distinctive. Whether through innovative themes, original concepts, or immersive experiences, tailor-made events allow you to stand out from the competition and attract attention. Enhanced Engagement and Customer Experience Participants are increasingly looking for memorable and authentic experiences. Tailor-made events promote deeper engagement by offering unique experiences tailored to individual needs. This translates into increased participant satisfaction, strengthening the organizer's reputation and promoting long-term loyalty. In conclusion, tailor-made events are no longer simply a luxury, but a necessity. They offer a flexible approach, tailored to specific needs, and create experiences that remain etched in people's memories. Event organizers can thus ensure that every moment is unique, responding to the growing demand for personalization in the event industry.

Want to organize a tailor-made event? Check here!

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